GDPR implementation is looming, but how can you turn any inconvenience into an advertising ROI increasing masterstroke? GDPR Is being implemented in May 2018, but the ruling should not mean compromised sales success; it can be the opposite with ironically simpler ads. Amidst the clamour for more data and an increase in its quality, you
On March 7, 2018, PostUp participated in Publishing Executive’s educational webinar, “How Publishers Can Survive the Assault on the Advertising Business Model.” Presenters talked about the changing digital publishing industry, threats to the advertising-based business model (from ad blockers to Safari updates to GDPR), and how publishers can drive revenue in an industry increasingly dominated
Are you wondering how much you should be spending on yourFacebook Ads? One of the biggest questions I get is how to set yourFacebook Ads budget. Setting yourFacebook Ads Budget can mean different things to different people. Different Aspects of Setting yourFacebook Ads Budget Are you wondering: How to allocate how
FacebookAdvertising With Video Ads - Part 1 - Video 14 Of 20 Are You Struggling To Make Your First Sale On Shopify? Watch this video series to learn step by step how to make your first sale on Shopify. Video 14: Video 14 Of 20. In this lesson we talk about FacebookAdvertising With
In Part 5, you learnt how to a converting Facebook Ad Copy that will attract your target buyers. Now it's time to learn setting up yourFacebook marketing funnel to ensure that the data of each sale/ lead is being tracked and registered. Tracking Conversions Using The Facebook Pixel What is the Facebook Pixel? One
When it comes to promoting your brand on Facebook and increasing your followership, most marketers invest money on Facebook advertisements or Buy Facebook Page Likes. Advertising on Facebook has various
While there is no doubt how effective advertising on Facebook is for businesses, understanding their different pricing models can get a little confusing. With the changes Facebook made in January, 2015, to reach a wider audience
A survey of UK social media users found that 69% of users have already or intend to opt out of ad tracking on Facebook and Twitter. Could this spell the end of digital marketing as we know it? In the lead up to GDPR, we asked social media users if they would opt out of
After the recent Facebook security scandal, the social media giant has decided to cut ties with their 'Partner Categories'. What does this mean? Will this affect you and yourFacebookadvertising? Find out more
Facebookadvertising, a combination of 3 parameters To succeed in Facebookadvertising, you must have: The right targeting A great image or video Compelling copy. Targeting With the right combination of interests, behaviours & location, you can drill down to as low as one person in your target audience. What you see to the right
When you are using Facebook Ads to send traffic to your landing pages it is very important to track everything.Facebook conversion tracking allows you to control how much you spend per action.An action might be a sale, a lead or any given action you want your target audience to do.Normally you should have a thank
In the span of a few weeks in April Facebook completely changed it's tune about whether they had plans to extend GDPR regulations globally to all Facebook users. See why this sets a precedent for GDPR compliance no matter where you're located, and how to make your Unbounce landing pages, popups and sticky bars compliant.
New year, new strategy! Here’s a few quick tips on how to make 2018 your best year in FB Advertising! Choose the Right Target Audience Facebook’s ad platform comes down to your audience’s demographics; data points such as age, location, job, and interests assure you’re reaching the right prospects. Test Different Facebook Ad Types Looking to
With Snapchat’s recent release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising platform. This launch allows Snapchat advertising campaigns to be optimized and analyzed for better performance by tracking and monitoring how users are interacting with your ads outside of the app. The
Tired of having your data on the Internet tracked and stolen for advertising purposes due to special tracking "cookies" placed in your browser? Follow along, and we'll show you how to stop the majority of the problem.
Facebook told to stop tracking in Belgium – BBC News Facebook has been ordered to stop tracking people without consent, by a court in Belgium. The company has been told to delete all the data it had gathered on people who did not use Facebook. The court ruled the data was gathered illegally. Belgium’s privacy
IMPORTANT CHANGES TO FB’S TERMS: GDPR for Facebook Ads In light of the Cambridge Analytica scandal and the new GDPR rules taking effect on May 25th, Facebook has reviewed it’s own Terms – which apply globally (not just EU). If you’re an advertiser please take a moment to read some of the bigger points to
The Future of Chiropractic FacebookAdvertising BY: DR. MIKE HAMILTON INCEPTION CHIROPRACTIC WEBSITES For many years I have been one of the few chiropractic internet marketing experts that did not recommend Chiropractic FacebookAdvertising. There was a ton of hype out there about it, but I wasn't seeing anyone having real success. Sure there were
Starting 25 May 2018 all companies that process personal data of EU citizens are obliged to be GDPR compliant, this document serves as a guideline on how to make your clients GDPR aware. What is GDPR? GDPR wants to address the new ways of exploiting personal data through the internet and cloud technology. It also wants
Since GDPR leaves much to interpretation, we've prepared a detailed eBook that will clarify any misconceptions and the exact scope of the new EU regulation regarding data privacy within the travel industry.
“Why aren’t the numbers I’m seeing in the Facebook Ads Manager lining up with the numbers I’m seeing in Google Analytics?” This is a question that we are getting almost daily now. You have the Facebook pixel installed on your site, you’re using UTM tracking parameters for Google Analytics, but the numbers just never seem
Native advertising is dominating the sales success enjoyed by myriad businesses across the country, but how can you optimise it? NATIVE Advertising is imperative as your business looks to increase sales and harvest data ethically in a post-GDPR era – regardless of the platform. As you look to optimise your creative campaigns to suit consumer
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