Are You Breaking the FTC’s Influencer Guidelines on Disclosure?

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A Quick Guide to Complying with FTC Disclosure Guidelines
As the conduit between influencers and brands, we make it a priority to stay on top of regulations that apply to the ever-evolving influencer marketing industry. It’s no secret that there’s been a boom in the influencer marketing industry, which is why we thought it was important to share a quick refresher on the FTC’s
Be a Good Influence: How to Play by the FTC’s Rules for Influencer Marketing
Learn more influencer marketing tips in our free retail marketing strategies ebook Now more than ever, the FTC is cracking down on regulating online influencers, their relationships with brands, and most importantly, how they are disclosing those relationships to consumers. If you are thinking about pitching an influencer marketing campaign to one of your clients,
Influencer marketing: why you need TV too
Influencer marketing provides irrefutable effectiveness for your business, but as the cost spirals, how can you lower costs and boost ROI? INFLUENCER Marketing is integral to any business operation as you look to boost awareness and short-term sales, but how do you maximise it? Amidst the clamour for big data; how to use it and
IE 65: What is an Influencer Entrepreneur?
I want you to start calling yourself an influencer entrepreneur because if you have an audience and you’re using that audience to monetize then that’s exactly what you are.  You are lan Influencer Entrepreneur. IE 65: What Is an Influencer Entrepreneur? In the past couple of weeks, we’ve been talking all things productivity and overwhelm
Influencer Marketing: Find Your Influencer
With influencer marketing the next era of digital marketing has arrived. Learn more about the power behind influencer marketing and how to find ideal influencers for your social media platforms.
What is an Influencer
The term ‘influencer’ is starting to become a word that everyone knows and you don’t have to be one or work in public relations to know what it means. Definitions may vary but in so little words, an influencer is someone who wants to inspire others and spark initiative in one to take action. An
Authorship Guidelines and Instructions for Scientific Journal Papers
Authorship Guidelines and Instructions for Scientific Journal Papers It is always essential when you are planning to submit a scientific research paper for publication to consult the guidelines of each journal you are considering. These guidelines provide various kinds of
Getting the Most From Your Influencer Marketing Platform
Getting the most value out of a product is important, your influencer marketing platform is no exception. Insightpool’s robust influencer marketing platform offers a number of features, allowing users to identify the most relevant people for their influencer marketing campaign. Here are a few ways you can get the most out of your influencer marketing
The perfect non-disclosure agreement
Among the nearly infinite variety of legal agreements in use today, the non-disclosure agreement is by far the most ubiquitous. If measured only by the
Fan Content Guidelines
Hello everyone, I'd like to announce the introduction of IP Guidelines (fan content guidelines) for DDLC.
Three Ways Influencer Marketing is Evolving
Influencer marketing has been on the rise for a few years now. In fact, over 80% of marketers use influencer campaigns in their marketing strategy and over half agree influencers are the new journalists. While it’s fun to plan out your next influencer campaign, perhaps on your favorite influencer platform, let’s take a look at
43. Social Media Gipfel: Influencer
Definitionen und Meinungen rund um das Thema Influencer gehen auseinander. Was zeichnet einen Influencer aus? Wann ist welcher Influencer für eine Organisation interessant? Zwei Experten geben Einblick in ihre Praxis.
New Guidelines for High Blood Pressure. Are You at Risk?
If you think your blood pressure is normal and you don’t need to be concerned, you may need to check again. Heart experts have issued new guidelines for high blood pressure, which means nearly half of all adults may now have blood pressure that is considered high.
New Apple Review Guidelines: What it means for you
Recently Apple published their new App Store Review Guidelines with stricter rules regarding app publication in the App Store. Apple explained that a large percentage of apps in the App Store consists of duplicates and spam apps, along with many apps that haven’t been downloaded in years. This made Apple change the guidelines to increase
How to Embark on an Influencer Marketing Journey
Marketing strategies that worked well in the past aren’t converting like they used to. 2018 is all about the influencer. If you sell any product or service, but particularly e-commerce or brick-and-mortar retail products, you need to partner with someone who has the attention of your niche. Understanding the nuances of influencer relations and how
2018 Influencer marketing tactics
Chart of the Day: A summary of trends in managing influencer marketing activities 2018 has been dubbed the year of Influencer Marketing by many including MarketingLand  and AdWeek who report on research that: "67 percent of marketers think influencer marketing campaigns helped them ..
Influencer Marketing: The Power of Emotion
*Influencer: a person who has the power to influence many people, including through social media or traditional media It’s not surprising that influencer* marketing is on the rise. With the growth of social media and sharing online, people have been given more access to influencers in their areas of interest. Whilst the term ‘influencer” can
How to Pitch an Influencer With Jay Baer
Influencer marketing is an easy way to amplify your brand, right? Possibly. But, getting the attention of an influencer isn’t
Sind Influencer noch glaubwürdig? Neue Wege im Influencer Marketing
Das Image der Influencer scheint angekratzt. Die Dominanz von Paid Content, einer großen Anzahl an Werbepartnern und die damit verbundene Austauschbarkeit ist besonders kritischen UserInnen ein Dorn im Auge. Das Ende des Influencer-Marketings bedeutet das aber nicht. Facebook-Seiten wie „Perlen des Influencer-Marketings“ ziehen missglückte Influencer-Kooperationen durch den Kakao. Vom bekannten
Unfortunately, Influencer Marketing Is Forever
Just now, you saw “Influencer” in the title, and I hope it made your skin crawl as much as it makes mine. As a marketer, it’s humiliating. First of all,
Launching an Influencer Marketing Campaign from Start to Finish
If you haven’t dipped your toes in influencer marketing yet, it’s time to get your feet wet. While it’s still in its early stages, influencer marketing is quickly proving to
Get the Most Out of Your Influencer Marketing
Influencer marketing has become an extremely effective tool for drawing new customers to brands through cross promotion with recognizable figures. But how do you create an influencer marketing campaign with
2015 “Dietary Guidelines for Americans”
This year, and every 5 years, the US Department of Agriculture and the US Department of Health and Human Services jointly release a document known as, “Dietary Guidelines for Americans.” These “Dietary Guidelines,” prepared by doctors and nutrition scientists on the Dietary Guidelines Advisory Committee (DGAC), have a significant impact – in business and in
Health Care Guidelines
Health Care Guidelines for the Care of Persons with Spina Bifida An initiative of the Spina Bifida Association Q: What are the Health Care Guidelines? A: The Guidelines cover 25 care topics and provide evidence-based and medical expert guidance on providing care for people with Spina Bifida (SB) from birth through adulthood. Q: Why are
Optimising Your Influencer Marketing Campaigns
    Influencer marketing – it’s a shiny new marketing toy, but do you really know how it works?     We often think influencer marketing alone will drive engagement. When in reality, it’s a combination of compelling content, optimisation and smart measurement that drives performance in these campaigns. From our experience playing in the
Yet Another Information Disclosure?
Hey there, for those of you that roll your eyes when writing the nth Information Disclosure Finding in a report, here is a short story of how such information helped compromising a system. In a recent penetration we found a hidden debug page which disclosed information about internal parameters. Along with database connection strings and
Petition to retire the surviving sepsis campaign guidelines
We are disseminating an international petition that will allow clinicians to express their displeasure and concern over these guidelines.  If you believe that our septic patients deserve more evidence-based guidelines, please stand with us. 
New UDL Guidelines Website
Explore the new UDL guidelines website. The guidelines themselves have not been altered, but to make them more interactive the website has been redesigned with more resources and updated research.
Influencer Marketing Stats Show Changing Trends, Micro-Influencers
Influencer marketing has become an important strategy for brands seeking to boost their popularity. Take a look at the influencer marketing stats that can help you take advantage of the trend in this infographic. Changing influencer marketing stats and trends The infographic notes that only 3% of US consumers are likely to buy products endorsed
Influencer Marketing Top Trends 2018
The field of Influencer Marketing has grown by a whopping 198% in 2017!  ‘Influencer’ seems to be a recurrent buzzword in brand marketing, to raise brand awareness and increase engagement with specific segments of the user base. Many companies, albeit ..

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